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Speed isn't everything (more...)
But it's quite a lot. A few months ago we put English in Britain through Google's "Mobile Friendly" test and the site was judged "awesome" (actually they say that about all sites that pass the test). More recently we put English in Britain through Google's Pagespeed Insights and I'm pleased to say (after making a few small changes) we came out of that rather well:
- Mobile Speed: 90/100
- Mobile User Experience: 100/100
- Desktop Speed: 96/100
Google looks for ways in which you can speed things up and reports on that with recommendations. For pure speed testing we used Pingdom Tools and here too we did well with a load time (in Amsterdam) of just over half a second and the news that the English in Britain site was faster than 96% of all tested sites. Not everything, but good to have. You can see how Google evaluates a couple of our sites on Pagespeed Insights against a selection of others below.